What is On-page Optimization ?
On-page optimization in SEO means, all measures that can be taken directly within the website in order to raise its position in the search engine.
On-page optimization includes both head section and body section. Head section optimization consists of Meta Tags, Meta Description, Internal Linking etc. Body parts includes body tags, images etc.
SEO Optimization in Head Section
Rich Snippet shows reviews, star rating, price, etc to improve the trust level of a page. Rich snippet is a strong factor in improving the click through rate
( CTR ) and it also helpful in reducing the bounce rate.
Title
A title tag is a strong part of webpage. The title tag become visible inside the <head> area. For example, if you were writing an article titled “The evolution and updates SEO'' you would see the HTML version as, <title>The evolution and updates ofSEO</title>.
The Do's and Don'ts of writing title tags
1. Do make sure that, title tag should contain maximum of 60 characters including space. For instance, if we write an title tag with above 70 characters it will likely cutoff or it shows as a dot on a google SERP.
3. The title should be unique and should not contain any grammatical errors.
4.The title should be on 512px width.
Meta Description
The meta description is an important factor of on page optimization. It generally appears below the title and the URL.
In order to remain visible,
- The description should be between 155 - 160 characters.
- The pixel width be a limit of 1024px.
- Try to include most important keywords.
- Make them unique and meaningful.
Robots
Robots defines which parts should be crawled by the search engine. Generally, robots is used to restrict the crawling process in a web page.
Body Section Optimization
Body Tags
Body tags are the another important SEO factor. The body tags H1, H2, H3, H4, H5, H6 helps to support the overall view of the web page. Body tags have their own place in a page. Generally, H1 tag is used for main heading and it should contain the main keyword. H2 tag is the subheading and it should contain the relevant keywords in accordance with H1 tag.
Content Optimization
In content optimization, the contents can be links, images. And it mainly focus on page ranking so, it is an powerful factor in seo. The visible portion of the content is Anchor Text.The hyper link is added to anchor text. While writing a content, starting sentence should contain focusing keywords. And the sentence should be simple that is, up to 20 words.
Keyword Density is the percentage of keywords used in a content. It should be between 2-5%.
Image Optimization
Image optimization generally focus on three factors
- Alt name of the image
- File name
- Content
Authorship Optimization
Authorship optimization is also named as editorial power . Authorship optimization is a path for write-up authors to connect with the google profile with their published content to create the ownership. The main advantage is that, Authorship provides an authority value and validity to the page .
Method To Create Authorship
- First, we have to create a google profile.
- Secondly, Link the created google profile with the content by adding rel=''author''. rel=''author'' is an HTML attribute which helps to connect the article with the personal google plus profile.
Keep Learning
No comments:
Post a Comment