Anu K Joy SEO Analyst: July 2017

Thursday 13 July 2017

Perfect Starter Guide to Google Analytics

Why Every Website Holder Needs Google Analytics?

Google Analytics

Google analytics is a freemium web analytics service and it is offered by google. The main function is that, it tracks and reports website. Google launched this service in November 2005 after acquiring Urchin ( It was a Web Statistics Analysis program developed by Urchin Software Coperation ). Then google analytics offered two versions, Google Analytics 360 and Google Analytics For Mobile Apps. Every business and personal users needs google analytics because, through this site you can knew more information about your website visitors. For instance,

How many people visit your website?
Where the visit from?
Which page in your website is more popular?
Which content the visitors like the most?

Steps to Connect Blogger Account with Google Analytics

Login in to google analytics using the URL - " www.google.com/analytics ".
Click sign in button.
Sign up with your gmail id.
Here, you can see many text fields there you have to give the valid data.

Next you have to click on the button " Get Tracking ID ".
Then, you will get a notification about " Google Analytics Terms of Service".

Make sure you are selecting your country's terms of service and click on " I Accept" Button.
Then you will be directed to a page and there you can see Tracking ID and Website Tracking Code.
Copy the Tracking ID

Take blogger page in a new tab and click on settings in left side.
In settings, choose the option 'other ' and you can see Google Analytics Section.
Give the Tracking ID in the text box and click on save button.

Go to blogger and click on theme in there edit HTML and paste the code inside the Head section.
Click save theme.

The google tracking code is installed now.
Next click on All Website Data in google analytics and choose the website data.
Final step is to view the google analytics data. For that, in google analytics click on Real Time.
Click on Overview.
Finally we can see the real time tracking overview of our website or blog.

You can also visit my blogs ;

Anu K Joy

The Basics Of Google Webmaster Tools & Verification Process

Google webmaster tools

Google webmaster tools (GWT) is a set of tools for the webmasters. It is also known as Google Search Console.The main advantage of this toolset is that, it allows website communication with google. It is a free service to webmasters and here, the google gave a proper guidance to webmasters about google indexing. GWT also helps you to find out any issues or errors within your website and it also recognize the spam issue. While, login to the webmaster tool you can acess many sections like crawl errors, link to your site, keywords, search queries.

Search Queries

In google webmaster tools, Search Queries is the first section. Here, you can check which keywords can be used to attract the visitors to your website. In search queries section CTR has a main role. A higher CTR means the keyword is relevant so, we have to give more importance to keyword.

Links

The second section in google webmaster is links. This site shows where your backlinks come from and to which page they are linking to. Links from poor sites can ruin the ranking.

Crawl Errors

In this section, the google bots estimate the errors in your site.The effect of crawl errors will be missing of pages, inaccessible page.

Keywords

Generally, keyword is a phrase or a word that specifies the topic. Keywords are very important for every websites because, some keywords get hundreds or thousands of unique searches everyday. And these tool-sets are very useful to know how many users are searching for your keyword and how much competition for the particular keyword.

Steps for Adding and Verifying your

site ownership with GWT

Google Webmaster Tools or Search Console is a free service that always let you know more information about your website and how many people visit your website. Generally, Google verify the ownership by adding and verifying our blog in Google webmaster tools.

Verification process can be done through the following steps

First, Create a blog in your Blogger.com account.

Then login in to your search console by the link google.com/webmasters/tools/ .

Next we have to copy the URL of your blog with .com extension. If the URL is with .in extension then, change it with .com/ncr and press enter and you get .com extension.

Then go back to the webmaster tool site and paste the URL of your blog ( .com extension) in the box provided and click '' Add Property ''. Now, your blog site is added to search console account.

Next step is to verify your blog. For a blog, the verification method is select the " HTML TAG" and copy the meta tag data given in the box.

Then, go to blogger dash board click on theme option and and edit HTML.

Paste the copied meta tag data within the < Head Section > ( before < /head> ).

Go back to search console and click verify button and we get verification message from google.

How to crawl and Fetch in GWT ?

After, verification message then the page will redirect to the dash board section.
On the left side you can see Crawl option. Then you can see " Fetch as google " from the list.
If you need to Fetch the entire blog then, leave the text box blank or if you don't need to fetch then, enter the URL of the page you needed to be indexed.
Click Fetch button.
After indexing, click on Request Indexing button.
While clicking on request indexing button, you can see two options ; " Crawl only this URL " and " Crawl this URL and direct links ".
Select as per need and click the button Go.
Waiting for indexing to be completed and you successfully done the process.

If you want to know more about SEO and Optimization, you can read my blog based on
SEO Evolution and Techniques,
Basics of On-Page optimization and its techniques.

Anu K Joy

Tuesday 11 July 2017

On- Page Optimization : Complete Beginner’s Guide to Search Engine Optimization

What is On-page Optimization ?

On-page optimization in SEO means, all measures that can be taken directly within the website in order to raise its position in the search engine.

On-page optimization includes both head section and body section. Head section optimization consists of Meta Tags, Meta Description, Internal Linking etc. Body parts includes body tags, images etc.

SEO Optimization in Head Section

Snippet shows the preview of google result and it includes Title, Meta Description and URL.

Rich Snippet shows reviews, star rating, price, etc to improve the trust level of a page. Rich snippet is a strong factor in improving the click through rate

( CTR ) and it also helpful in reducing the bounce rate.

Title

A title tag is a strong part of webpage. The title tag become visible inside the <head> area. For example, if you were writing an article titled “The evolution and updates SEO'' you would see the HTML version as, <title>The evolution and updates ofSEO</title>.

The Do's and Don'ts of writing title tags

1. Do make sure that, title tag should contain maximum of 60 characters including space. For instance, if we write an title tag with above 70 characters it will likely cutoff or it shows as a dot on a google SERP.

2. Do put important keywords at the beginning.

3. The title should be unique and should not contain any grammatical errors.

4.The title should be on 512px width.

Meta Description

The meta description is an important factor of on page optimization. It generally appears below the title and the URL.
In order to remain visible,

The description should be between 155 - 160 characters.
The pixel width be a limit of 1024px.
Try to include most important keywords.
Make them unique and meaningful.

Robots

Robots defines which parts should be crawled by the search engine. Generally, robots is used to restrict the crawling process in a web page.

Body Section Optimization

Body Tags

Body tags are the another important SEO factor. The body tags H1, H2, H3, H4, H5, H6 helps to support the overall view of the web page. Body tags have their own place in a page. Generally, H1 tag is used for main heading and it should contain the main keyword. H2 tag is the subheading and it should contain the relevant keywords in accordance with H1 tag.

Content Optimization

In content optimization, the contents can be links, images. And it mainly focus on page ranking so, it is an powerful factor in seo. The visible portion of the content is Anchor Text.The hyper link is added to anchor text. While writing a content, starting sentence should contain focusing keywords. And the sentence should be simple that is, up to 20 words.

Keyword Density is the percentage of keywords used in a content. It should be between 2-5%.

Image Optimization

Image optimization generally focus on three factors

Alt name of the image
File name
Content

Authorship Optimization

Authorship optimization is also named as editorial power . Authorship optimization is a path for write-up authors to connect with the google profile with their published content to create the ownership. The main advantage is that, Authorship provides an authority value and validity to the page .

Method To Create Authorship

First, we have to create a google profile.
Secondly, Link the created google profile with the content by adding rel=''author''. rel=''author'' is an HTML attribute which helps to connect the article with the personal google plus profile.

Keep Learning

SEO Evolution, Techniques and Updates

Perfect Starter Guide to Google Analytics

The Basics Of Google Webmaster Tools & Verification Process

Anu K Joy

Monday 10 July 2017

SEO Evolution, Techniques & Updates

SEO Evolution, Techniques And Updates

SEO stands for Search Engine Optimization. In simple words ,SEO is a method of changing rank of a web page. All Search Engines such as google, bing, yahoo answers the queries that entered in the search engine and answers them within a few minutes.

Stages of SEO

Crawling

Catching

Indexing

Search Engine works on three stages.

The first stage, Crawling is performed by the search engine crawler and through this process the google gives the final result to the website. The search engine's automatic navigator, ''spiders'' or ''bots'' scan which website contain more relevant information and after scanning , the next stage Catching takes place. In this mode ( catching) google takes the snap shot of the data and in the final stage , Indexing the result gets stored in to the data base ( search engine ).

SEO TECHNIQUES

White Hat SEO is referred as ethical search engine optimization because, white hat SEO rank websites in an ethical manner. It is focused to attract the customers but not the search engine crawlers. Generally it focus on human audience in opposed to search engine and it follows search engine rules and policies.

Black Hat SEO focus only on search engine and not on human audience. Black Hat SEO is most frequently used by those who need quick financial returns from their websites. It doesnot obey search engine rules .

This is the latest techniques. Grey Hat SEO is a mix of both white hat SEO and black hat SEO. Grey hat SEO is riskier than the white hat SEO but still safe from getting highly punished and banned by the search engines

SEO Optimization are of two types

On page optimization http://en.seowiki.info/onpage_seo
Off page optimization http://en.seowiki.info/offpage_seo

Search Engine Optimization is scary, when you don't know what steps should be taken to reach the google top 10 ranks. For this situation On Page Optimization and Off Page Optimization is helpful.

On Page Optimization refers to all measures that can be taken within the website inorder to improve the rank on the search engine.

There are several on page factors that affects search ranking they are,

Content of the page

http://searchengineland.com/guide/seo/content-search-engine-ranking

Title Tags

https://moz.com/learn/seo/on-page-factors

URL

https://moz.com/learn/seo/url

The content of the page is more worthy in search ranking . After content, title tags are the second most important on page factor. URL clearly shows the hierarchy of the information and this information gives a clear view about the website in the search engine.

Off Page Optimization

refers to all measures that can be taken outside the website in order to raise the ranking. Search Engine Optimization do promotion methods beyond website design.

It includes -

Social Media
Link Building
Social Bookmarking

A successful Off page optimization gives many beneficts to the website owners such as increase in ranking, page ranking.

SEO EVOLUTION

In olden days, users started to practise keyword stuffing by adding too many keywords in the web page and in the blank space inorder to obtain high rank. Later google introduced link specific that means those who have more links in the page achieve high ranks so, users tried to add maximum number of links to raise the ranking. Due to this, the quality of the website decreased. Thus google put forward quality link specific .

Here ,quality content is the important driver to the search engine and ranking is based on quantity and quality of links to the website and it is valued based on the scale 0-10 . Only few website have rank 10 for instance , US govt site.

High link selling was practised by the users so the google introduced Link Juice , it refers to the power or value passed from one site to the another one .This power acts as a recommendation to the site and it considered to be one of the most important factor for page ranking. Inorder to stop the power passing Google introduced rel=”nofollow” in links.

GOOGLE UPDATES

Google Hummingbird
Google Mobile Friendly Update
Google Panda Update
Google Penguin Update
Google Pigeon Update
Google EMD Update
Google Pirate Update

Google Panda Update

Introduced in february 2011 meant to stop content spamming. The main type of content spamming is content duplication and content plagarism. It means coping the another's work or idea as your own. By this updation google remove the websites that contain low quality data, grammatical errors and content spinning. Later new version of panda updation introduced. Amoung them in 2014, panda launched a new version that was to remove the content duplicated websites and it became a permenant filter to the algorithm.

Penguin Update

is against the Link spamming. Link Spammingis a type of black hat SEO . Link spamming includes link selling,link farmming,wiki spamming.

Humming Bird Updates

https://en.wikipedia.org/wiki/Google_Hummingbird

Humming Bird algorithm was publically announced on september 26, 2013. It is an improved search algorithm, it works in responce to the consumer preference. Drawback is, Google accept data based on the comment support even the data is wrong.

Pigeon Updates

It is a local search algorithm updates and it was introduced on july 24, 2014. It is aimed to increase the ranking of local listing on search engine. For example, Location based search result of a restaurant.

Pirate Updates

Pirate Updation is a filter introduced in August 2012 and it is designed to prevent the sites with many copyright. According to Digital Millenium Copyright Act, we can register complaints to the google if our website get copyied and the google take necessary action.

EMD Updates

https://en.wikipedia.org/wiki/EMD

The EMD ( Exact Match Domain ) Update launched in september 2012 and it is introduced to prevent the poor quality sites because, they had words that match search terms in their domain name.

Mobile Friendly Updates

https://en.wikipedia.org/wiki/Mobilegeddo

Google introduced Mobile Friendly Algorithm on April 21, 2015 and it is designed to give a boost to mobile friendly pages in mobile search engine. Mobile Friendly pages means it should be readable without zooming and should avoid horizontal scrolling.