How To Boost Your Engagement On Twitter?
Are you looking for the best ways to boost your engagement on Twitter? Stay tuned for the 15 killer tactics to leverage likes, comments, and retweets on Twitter and promote your content like a pro.
Imagine that, you are publishing a content on Twitter and it is the best content you’ve ever produced. But, no one is clicking on the link you provided or even bothering to look at the graphic you’ve designed for it. When using Twitter, your job is to maximize engagement on every piece of content you send out. But how to boost your engagement on twitter?
By the end of this blog post, you will become a Twitter engagement mastermind.
Twitter is one of the most popular social networks worldwide with 330 million active users and the place to be for individuals, and businesses to engage with their audiences and build their brands. More than 48% of users log in to Twitter every day. Twitter is a micro blogging service, enabling registered users to read and post short messages, so-called Tweets. Twitter messages are limited to 280 characters and users are also able to upload photos or short videos and are posted to a publicly available profile or can be sent as direct messages to other users.
In every second, around 6,000 tweets are tweeted on Twitter on average and it means, over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. And this article shows you what, when and how to post best tweets to your Twitter channels to catch your follower’s attention.
What To Share On Twitter To Boost Your Engagement?
1. Provide high-quality content with added value
Content quality is the number one success factor on Twitter. A good quality content is your currency for reaching out to your followers and prospects. So always add value to tweets as the Quality content is the only thing which keeps followers interested and coming back for likes and retweets.
2. Share attention-grabbing images
In order for your audience to engage with your posts and click in tweets, they need to actually see what you’re posting. One of the best ways to make your content stand out is by adding an image and studies confirm that percent of information our brains digest is visual. Research shows that, tweets with image generate up to five times more engagement as regular text updates.
3 Embed videos in your posts for more clicks
Twitter implemented its live video feature in early 2015, enabling users to directly upload video files no longer than 30 seconds. If you embed a tweet with video, people can watch the embedded video and significantly increases engagement and sharing on social media
4. Share links and shortened links to triple engagement
Sharing links is another efficient tactic to boost engagement on Twitter and shortened links allow you to share long URLs in a Tweet while maintaining the maximum number of characters for your message.
Generally, 92% of all interactions on Twitter are link clicks so, always double check your links. A lot of mistakes can happen when adding links to tweets that is, your link can be broken or it can lead to a wrong target. The broken links can be caused by many reasons, Maybe you missed out an important bit of the URL, when copying the link, or you forgot to add a space between your text and the link.So, always double check your links before posting.
5. Curate quality content of others to boost interactions
Sharing interesting and valuable content from others on your feed has many advantages, but it should also be connected to your topics. Curated content provides more content diversity for your feed and this can turn your Twitter channel into a valuable resource and mentioning sources and influencers in your Tweets will attract their attention for your Twitter channel.
6. Re-purpose your content
Re-purpose your high-quality content across multiple channel and Re-share your evergreen posts, videos, and graphics on a regular basis. Twitter is so busy, many of your followers will have most likely missed your tweet when you publish it for the first time because, the lifetime of a Twitter post only lasts 18 minutes. Afterward, your tweet will go down unread in the never-ending stream of new Twitter messages. So, it is a good idea to recycle your content from time to time by turning your content into different content formats.
7. Share motion graphics (GIFs) and memes for adding a funny touch
Twitter makes extra easy to post motion GIFs. To post GIFs, Simply click on the GIF-Button in your tweet box and select the one you like! Adding funny images and short clips are great for entertaining your followers. They are the kind of “personal content” to spice up your feed and especially, on Fridays and during the holiday season, motion GIFs and memes are extremely popular and will grab your followers attention right away.
8. Share at the best times for more engagement in twitter
Knowing target audience’s peak hours on Twitter can have a major impact on your Twitter performance. Twitter users visit the network thrice a day, but only for a couple of minutes and the right timing can be crucial to your success on Twitter. Studies show, that engagement-rates directly relate to the numbers of followers seeing your tweet when they scroll by.
Generally, the best times to tweet in morning from 8 a.m. – 10 a.m, midday from 11 a.m. – 1 p.m and
after work from 4 p.m. – 7 p.m.
Tweets posted during that time will generate 30% more interaction and tweets on weekends generate 17% higher engagement than on weekdays.
9. Tweet at the right frequency
Tweeting three times per day will get the best results for engagement because the average lifespan of a tweet only lasts for 18 minutes. To get as many eyeballs as possible for your tweet message, you need to share your message more than once but tweet with care and by regarding the new Twitter rules. Posting tweets too frequently can annoy and drive away your followers. Always try to vary your tweets with different comments, images, #hashtags or @handles if you reshare your posts.
10. Respond to mentions, retweets, and listings in time
The bigger your brand, the busier you will be on Twitter so keep an eye on your users’ engagement with your messages and look out for mentions, retweets. Always respond to followers in time saying something as simple as “Thank you” will do the trick in most cases because people who have received responses to direct mentions also tend to engage more actively with your content in the future.. Active engagement on twitter messages will also help you to get in contact with influencers and potential customers.
11. Keep it short
The character limit for tweets has doubled from 140 to 280 characters but, Twitter is still a short messaging network, so keep it even shorter! Recent studies have shown that, tweets around 110 characters increase interaction up to 17%. Tweets of about 80-110 characters are the ones working best to leverage engagement because, shorter messages make it easier for followers to retweet a tweet.
12. Use hashtags and trending hashtags
Hashtags have become an essential part of tweets, Hashtags make it easier for your audience to find your tweets by searching for hashtags or keywords. By adding hashtags, your tweets will be 2 x more likely to get retweets than tweets without hashtags. But too many hashtags in your tweet can make your message difficult to read and grasp. Stick to 1-2 hashtags per tweet to get 21% more interaction because, Engagement decreases the more hashtags you use.
Using trending hashtags is a common trend for news-jacking on Twitter, but it has also become an indicator of hashtag spamming. You can use trending hashtags to get more attention for your tweets but, use them only if they have a direct reference to your tweets.
13. Use handles to reach out to influencers
Mentioning @handles in your tweet will improve your chances of receiving likes, retweets, comments in return so, remember to tag other Twitter users, when sharing or commenting their content or when replying to it. While mentioning they will notice and most likely respond with a like, a retweet or a comment in return and this will push your tweets as well. Also tagging influencers or industry expert can skyrocket your impressions and clicks, as your tweet will appear on the mentioned feed as well.
14. Use a clear language and include powerful CTAs
Using clear and direct language as well as including strong call-to-actions such as “please retweet” can have a tremendous impact on your engagement rate. In fact, tweets which include CTAs getting retweeted 23% times more than tweets without.
15. Ask questions
Everyone likes to be asked and to give an opinion so, if you have an active community and engage regularly, asking questions will even work even better for you! If you think that your follower’s opinions matter to you, you can ask any question you like, even an absurd one and you will get a response.
Does twitter count your own views?
Twitter doesn't count your own impressions on your own tweets and If you refresh your own profile to boost your stats, it doesn't considered as impression. Because Impressions, are the number of views a tweet receives; reach is the number of people who see it.
An impression might not actually mean a person saw the tweet because, If I load my Twitter feed and then get distracted by something and close it, I probably gave +1 impression to a 20 plus tweets without actually reading any of them. That is, no bonus engagement, no interaction of any kind, but an added impression across the board.
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