Digital Marketing : A Step-by-Step Guide

WHAT IS DIGITAL MARKETING?

Digital Marketing is doing  marketing of products, services, brands, or people on internet using digital devices and  It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Here's a quick review of some of the most common digital marketing strategies and the channels involved in each one.

Popular Digital Marketing Channels

1. Email Marketing. 
2. Pay-Per-Click Advertising (PPC).
3. Search Engine Optimization (SEO).
4. Display Advertising. 
5. Social Media Marketing (SMM).
6. Content Marketing. 
7. Affiliate Marketing.

Email Marketing

                                                  

 Email marketing, as the name suggests, is a digital marketing channel which is used to market brands and businesses through emails and  is one of the most effective digital marketing channels that can give businesses and Return on investment of up to 4,300%. While email marketing runs the risk of emails getting into the Spam folder, it is still a powerful means of increasing visibility of your brand or business.When business perform leads they start to collect contact information like phone numbers and email addresses from potential customers, including permissions to send them updates and other information through email.  

Pay Per Click (PPC)

                             

Pay per click is one of speediest types of marketing channels to drive targeted traffic to your web pages and related services and  it is an online advertising marketing in which advertisers pay each time a user clicks on one of their online ads.In PPC businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Search Engine Optimization (SEO)

SEO stands for “search engine optimization''. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines to "rank" higher in search engine results pages, and it increase the amount of organic (or free) traffic to your website.

Content Marketing

Content marketing is the practice of creating, publishing, and sharing content with the goal of building the reputation and visibility of your brand and  promotion of content assets for generating brand awareness, traffic growth, lead generation, and customers. 

Display advertising 

Display advertising  conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. 

Affiliate Marketing

Affiliate marketing is a type of performance based digital marketing which works with the help of affiliate marketers. In simple words, Affiliate marketing  is the process of earning a commission by promoting other people’s products. 

Affiliate marketing  is a slowly catching up field in the area of digital marketing and its normally work on a commission basis where they charge a certain amount as commission for every product.

Pay Per Click (PPC)

Pay per click is one of speediest types of marketing channels to drive targeted traffic to your web pages and related services and  it is an online advertising marketing in which advertisers pay each time a user clicks on one of their online ads.In PPC businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Conclusion

To be a successful online digital marketer it is must to know essential skills to channelize different types of online marketing channels in a dexterous fashion.

You can also visit my blogs 

SEO Evolution, Techniques and Updates

Basics Of On-Page Optimization.

The Basics Of Google Webmaster Tools and Verification Process

A Guide To Link Building

                                                                        ANU K JOY